We are socially responsible, an support regenerative local farming.
A transparent supply chain is key to making informed decisions about our food. This is why we work so closely with farmers and make it easy for customers to know exactly where their food comes from.
Knowing that our farmers use natural, regenerative systems and farm in a way that increases biodiversity means the food you buy from us has a positive impact on the climate and the environment.
We want to change the way people think about food—consuming it, buying it, making it—we want everyone to question the whole food industry and how we got here. We want to encourage people to find everyday solutions that consider the planet, the people who live here, and what we're leaving for future generations.
Several studies found a strong scientific concordance between consumption of ultra-processed foods and a higher risk of developing cancer, irritable bowel syndrome, obesity, type 2 diabetes and hypertension. The physical structure and chemical compositions of these foods might cause harm. Additives or cocktail of additives could play a role in the incidence of NCDs and further R&I are needed. It is now widely accepted that a diet rich in plant-based food, such as fruits, vegetables, wholegrain cereals, legumes and nuts, may reduce the incidence of chronic diseases and is also beneficial against obesity and metabolic diseases
We promote a shift towards regenerative production systems that deliver more diversified diets, coupled with strict conservation of intact habitats. Diversification strategies within fields, between fields and across landscapes are often regenerative, synergistic and multipurpose, and can bolster ecosystem functions within resilient agricultural production systems. Regenerative agricultural practices can generate additional critical ecosystems.
Farming systems must be designed to be resilient to anticipate change, while simultaneously contributing to building back better.
Investment in food policy is also urgently needed. All too often, the onus of profitability is placed on farmers and farming systems to drive important improvements in efficiency, but at environmental, social and climate costs that are becoming increasingly evident. Investment in a better understanding of how food policy, markets and supply chains enable regenerative and diversified systems to be profitable is urgently needed. This includes greater research on and investment in market systems and value chains, but also agricultural tools and technologies that reduce the drudgery of diversified production and increase labor efficiencies.
Conservation agriculture (CA) which comprises minimum soil disturbance, retention of crop residues and crop diversification is promoted as an approach for making farming systems more resilient to climatic changes as well as mitigating climate change through soil carbon sequestration. Breeding crops to resist biotic and abiotic stresses will be an essential tool in managing climate change impacts. While society still hopes to achieve climate stability, the impacts of climate change and environmental degradation are manifesting and should be anticipated to persist and worsen for several decades.
Halting the expansion of agriculture into intact nature is necessary to achieve zero net loss of biodiversity and secure the critical Earth system functions that nature provides. Ecosystems covering half of the global land surface are currently intact, although these are largely within desert, boreal and tundra biomes. Halting extinction loss will require the retention of most remaining intact ecosystems across ice-free areas. Regulating regional water cycles and achieving the Paris Climate Agreement (including climate mitigation targets) while halting biodiversity loss requires retaining at least 50% intact nature .
Agriculture currently occupies 40% of the global land surface. At least 10–20% of semi-natural habitat per km2 is needed to ensure ecosystem functions, notably, pollination, biological pest control and climate regulation, and to prevent soil erosion, nutrient loss and water contamination. Today, between 18–33% of agricultural lands have insufficient biodiversity to provide those services, an unacceptable risk for food security.